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our brands

At 1977, we retail brands that align with our values. We consider the brands we carry, and the products within those lines to be an extension of our team, so it's important they all play nice & offer the support our stylists need to perform their best work.

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R+Co

all you need is good hair.

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OLAPLEX

patented OLAPLEX® Bond Building Technology works on a molecular level to repair damaged and broken bonds

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K18

hair freedom for all - engineered with biotech

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IGK

we don't follow the trends.

we create them.

styling products for the modern generation.

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AMIKA

a friend to hair,
hair stylist, her, him, them,
and you.

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EVO

from humble beginnings to big ideas our mission has remained the same: saving ordinary humans from themselves.

MORE...

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STMNT

rewriting the standards of grooming.

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WELLA

koleston perfect, illumina, color touch, shinefinity, blondor

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VICTORY

Barber & Brand

fine quality hair goods.

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REDKEN SHADES EQ

powered by science.

Prescribed by pros.

#1 Professional hair brand in the USA.

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SCHWARZKOPF

igora royal, vibrance, blonde me, 10min color, & more!

est. in 1898, innovating ever since.

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PULP RIOT

Pulp Riot empowers stylists to think of themselves as artists, the hair as the canvas, and provides them with the paint to create their masterpieces.

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