At 1977, we retail brands that align with our values. We consider the brands we carry, and the products within those lines to be an extension of our team, so it's important they all play nice & offer the support our stylists need to perform their best work.
all you need is good hair.
patented OLAPLEX® Bond Building Technology works on a molecular level to repair damaged and broken bonds
hair freedom for all - engineered with biotech
we don't follow the trends.
we create them.
styling products for the modern generation.
a friend to hair,
hair stylist, her, him, them,
from humble beginnings to big ideas our mission has remained the same: saving ordinary humans from themselves.
rewriting the standards of grooming.
koleston perfect, illumina, color touch, shinefinity, blondor
Barber & Brand
fine quality hair goods.
REDKEN SHADES EQ
powered by science.
Prescribed by pros.
#1 Professional hair brand in the USA.
igora royal, vibrance, blonde me, 10min color, & more!
est. in 1898, innovating ever since.
Pulp Riot empowers stylists to think of themselves as artists, the hair as the canvas, and provides them with the paint to create their masterpieces.